Thomas & Learning Curve
Learning Curve is a toy company that manufactures Thomas and Friends-related toys.
Thomas series cartoon has brought joyness to us for many years, at the same time, the related commodities have also emerged. Learning Curve’s Thomas series toys, have their special status. That is giving children a healthy toys space, which is the Wooden Railway toys series, in the process of children’s growth by selecting the safety materials to produce toys. Learning Curve has this idea which is closely related to the R & D history of its brand.
History:
Learning Curve was founded in 1992 by John W. Lee in Chicago. In 2003 the company was acquired by “Racing Champions ERTL”, renamed in the same year to “RC2″. In 2011, RC2 was sold to TOMY. Learning Curve Brands, Inc. was a subsidiary of the RC2 Corporation. They market brands of children’s toys such as American Red Cross, The First Years, Bob the Builder, Thomas the Tank Engine, and Lamaze. The RC2 Corporation is a toy design, marketing and distribution company headquartered in Oak Brook, Illinois, USA.
The company produces the following Thomas and Friends-related toys:
1 Wooden Railway
2 Take-Along (discontinued)
3 Thomas Interactive Railway (discontinued)
They also produce the following non-Thomas toys:
1 Lamaze
2 Take & Toss
3 Chuggington
4 Dinosuar Train
5 Take-Along Nick Jr.
6 Take-Along Bob the Builder
7 Sesame Street
8 John Deere
9 The First Years
Brand–The First Years,which I believe is the most important supplier of baby products that accompanied many people from pregnancy to weaning, and made many young parents feel relaxed. For example, the bottle is designed to has many models, and the volume of the bottle varies with the baby’s growth. Parents do not have the trouble to rush to measure the volume of liquid. For another example, the design of the pacifier is also specific. As the infant grows, its biting strength is different, then what material is suitable for infants which is in the different growing period? The First Years brand’s engineers not only have a very good answer to that question but also have a perfect design. As far as brand Lamaze is concerned, it provides educational assisting toys and books etc for infants from the 0 to 24 month old. We know that from the birth to the self-learning process of infants, there is a very important cognitive link. In the period of infancy, the main problem is whether the environmental is credible enough for them. So parents need to give the baby a trust and optimistic attitude through the auxiliary affairs. Lamaze brand products are from a scientific point of view to help parents. Sounds, pictures, objects are interactive to babies. What will the combination of so excellent management team and Thomas bring to us?
Learning Curve’s Thomas products are targeted primarily at infants from 0 to 36 months. Baby in this period have limited ability of identification. Which kind of material is most suitable for them? It is wood, of course! In the long passage of human development, there are many stories between wood and people. Speaking of wooden toys, everyone will think of blocks. Wooden toys have its advantages over other material toys for infants at this age. (1) solidness;(2 ) durability; (3) the extent of injury; (4) security; (5) health. These advantages also contribute to the predominance of Thomas Series of the Learning Curve brand in the market. Let the children grow up in an environment full of fun knowledge.
Tomy acquired RC2 in 2011. Learning Curve was bought by Tomy recently and may have plans to discontinue the Thomas Wooden Railway line.
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